Joie de Vivre In a Glass: Introducing Lady Eliza Spencer’s Lala V Rosé, Exclusive to Hackstons

What does an ice-cold glass of rosé mean to you? Sunny afternoons around the family table, long summer lunches with friends, balmy evenings that slide seductively into the small hours? Lala V was made for all these occasions, and more.

Available exclusively at Hackstons, Lala V is the new Provençal rosé created by Lady Eliza Spencer and the renowned family-run Domaine Tropez estate.

This is a rosé you reach for to celebrate any of life’s most meaningful moments – bringing people together, not around one big occasion, but around the small ones.

“Effortless. Elegant. Joyful.” These are the words Lady Eliza uses to describe Lala V. Discover what else Lady Eliza says about her new rosé in our exclusive interview.

In conversation with Lady Eliza Spencer

1. What was your initial vision for Lala V?

“From the very beginning, our vision was to create more than just a rosé, we wanted to create a lifestyle. Lala V is about celebrating life’s most meaningful moments, whether they’re big milestones or simple afternoons spent with people you love. We wanted a wine that felt effortlessly elegant, beautifully crafted and approachable – something that people would genuinely want to have on their table and share with friends.” 

2. How did you take Lala V from idea to product? What was your involvement?

“Lala V has been a true passion project for both my business partner Channing and me. We have been involved in every stage of the process, from developing the concept and finding the perfect winemaking partners in Provence, to blending, branding, packaging and building the identity of the brand. Channing has extensive experience within the drinks industry, which has been invaluable, while I have focused on the creative direction, storytelling and ensuring every detail reflects the world we wanted to create. It has taken a great deal of time, care and collaboration, but we never wanted to rush it. We wanted every decision to feel intentional.” 

3. Provençal rosés are already hugely popular. What makes Lala V stand out from the rest?

“For us, it starts with quality. Lala V is produced in the heart of Provence using exceptional fruit to create a beautifully balanced, elegant rosé. Beyond that, we wanted to build a brand with genuine heart. Lala V isn’t about exclusivity or taking itself too seriously; it’s about bringing people together and encouraging them to slow down and enjoy life’s beautiful moments. Every element, from the wine itself to the bottle and the brand, has been designed to feel timeless, refined and joyful.”

4. Who would enjoy Lala V?

“Lala V is for anyone who appreciates beautiful craftsmanship, loves entertaining and believes the best memories are often made around a table with family and friends. Whether you are a seasoned wine lover or simply enjoy a great glass of rosé on a sunny afternoon, we wanted Lala V to feel welcoming and easy to enjoy.”

5. What is the ideal occasion to enjoy a glass of Lala V?

“The beauty of Lala V is that it doesn’t need a special occasion. Of course it’s perfect for celebrations, long summer lunches, weddings and holidays, but some of the best moments are the simplest ones: watching the sunset with someone you love, sharing dinner with friends or taking a moment to slow down at the end of the day. We created Lala V to be part of those moments that become the memories you treasure.”

The estate behind Lady Eliza’s vision

Lady Eliza’s search for ‘the perfect winemaking partners’ led her to Domaine Tropez, an independent, family-owned estate of 50 hectares in the heart of the Gulf of Saint-Tropez, within the Côtes de Provence appellation. Founded in 1930 by Tropez Beraud, grandfather of the estate’s current owner, it remains the only estate permitted to carry the ‘Tropez’ trademark.

The terroir is classic Mediterranean: schist, clay, limestone and sand, giving the wine its characteristic freshness and minerality. Farming follows biodynamic principles, and the grapes are harvested at night – by hand and by machine – to preserve their freshness and aromatic integrity before they reach the estate’s modern, purpose-built cellar. It’s the quality Lady Eliza points to directly: the estate’s exceptional fruit, handled with a respected family-run winemaker’s care.

Grenache, Cinsault, Syrah: the blend behind the balance

The grapes do the rest of the work. Grenache forms the backbone, contributing structure, aromatic richness and ripe red fruit. Cinsault brings finesse – delicate florals and freshness that lift the aromatics and soften the blend. Syrah adds depth, a touch of dark fruit intensity and structure.

Together, the three grapes strike the balance of freshness, elegance and richness that Lady Eliza set out to achieve – the ‘beautifully balanced, elegant rosé’ she describes as the whole vision for the project.

Tasting notes: sunshine, shared moments and simple pleasures

• First pour. A pale pink rosé with salmon reflections, opening with a bright, lively bouquet of succulent summer fruit.
• Mid palate. A lively acidity gives the wine what the winemaking team describe as a ‘crunchy’ character – a fresh, almost tactile snap, not unlike biting into ripe fruit – red berries, citrus and stone fruit.
• Lingering finish. The flavours stay balanced and consistent from first sip to last, with a smooth, clean texture and no single element overpowering the rest.

Exclusively at Hackstons

In the UK, Lala V is available only at Hackstons, London’s award-winning luxury drinks retailer and cask whisky specialist. It’s a fitting pairing: Hackstons has built its reputation on the same principles behind Lady Eliza’s project – exacting sourcing, genuine provenance and a refusal to cut corners. Every bottle is held in temperature-controlled storage at the Knightsbridge store, where WSET-trained specialists are on hand to talk through the tasting notes.

FAQs: getting to know Lala V

1) Is Lala V really only available at Hackstons?

Yes. In the UK, Lala V is exclusive to Hackstons.

2) How should Lala V be served?

Chilled, at 8–10°C, to preserve its bright acidity and freshness.

3) What makes Lala V different from other Provence rosés?

The estate behind it, and the hand behind the brand. Lala V is produced at Domaine Tropez, a family-owned, 50-hectare estate that has farmed the same corner of the Gulf of Saint-Tropez since 1930, using biodynamic principles and night harvesting to protect the fruit’s freshness. Lady Eliza Spencer oversaw every stage of the blend, branding and bottle personally, alongside business partner Channing.

4) Do you need a special occasion to open it?

No. As Lady Eliza explains, Lala V was designed to suit landmark celebrations and quieter moments alike – a long lunch, a sunset, dinner with friends.